Danville Independent Schools seeking senior media manager


Danville Kentucky Independent School District Logo.

TITLE:  Senior Media Manager


BASIC FUNCTION: Responsible for overseeing public relations and media development within and among the school system and community.


Develop and implement policies and procedures for the relationship between the media and the school system.

Be a presence in the schools as the first to share good news and ideas.

Prepare summaries of media activity.

Drive the social media strategy and operations.

Plan the social media content alongside the Technology Resource Teachers and/or Social Media account managers in each school. 

Manage content related to style guide, theme, and message on all media platforms including but not limited to: Facebook, Twitter, Instagram, eNewsletter, print, and websites.

Coordinate content publishing schedule and process across all social media platforms and website. 

Be a point of contact for staff on media questions.

Monitor Social Media performance metrics, extract insights, and recommend improvement areas based on community responses and data.

Serve as primary connecting point across all internal media functions connected to the school system. 

Lead overall media strategy development and group brainstorming sessions with the intention of bringing great ideas to life.

Oversee the development of strong and effective media plans incorporating programmatic, display, mobile, social, and video.

Work with the Danville Schools Education Foundation and Alumni Association to build and manage a larger Social Media presence.

Perform other related duties as assigned by the Superintendent


Experience with all areas of digital media including social, display, print, video, etc..

Advanced computer knowledge preferred

Strong writing, presentation, strategic and analytical thinking skills

Able to communicate with simplicity and influence broadly

Able to work independently and have excellent time management skills

Problem solver with the ability to develop creative solutions

Organized and detail-oriented with strong attention to follow-through


Bachelor’s degree in Communications, Graphic Design, or other related fields.  Graphic Design experience preferred

PHYSICAL DEMANDS:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to stand and talk or hear and sometimes walk and sit.  Occasionally the employee will bend or twist at the neck more than the average person.  While performing the duties of this job, the employee may occasionally push or lift up to 50 pounds.  The employee is directly responsible for safety, well-being, or work output of other people.

Specific vision abilities required by this job include close vision such as to read handwritten or typed material, and the ability to adjust focus.  The position requires the individual to meet multiple demands from several people and interact with the public and other staff.

WORK ENVIRONMENT:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is moderate to loud.  Duties are performed indoors and occasionally outdoors.

The Danville Board of Education does not discriminate on the basis of age, sex, race, color, marital status, national origin, religion, veteran’s status or disability in hiring practices.  Danville Schools are an Equal Opportunity School System.

The information contained in this job description is for compliance with the American with Disabilities Act (A.D.A.) and is not an exhaustive list of the duties performed for this position.  Additional duties are performed by the individuals currently holding this position and additional duties may be assigned.

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Kentucky School Public Relations Association (KYSPRA) P.O. Box 22436
Owensboro, KY 42304
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Phone: Phone: 270-852-7000 Cell: 812-449-9057
Fax: Fax: 270-852-7010